GroGreen expands Fairway’s Dallas Presence

Little Rock, AR August 22, 2023: Fairway continues to strengthen its presence as an exterior residential services leader nationally and in Texas with the addition of GroGreen, headquartered in Plano, Texas.

“Texas is an important market for us, with Dallas being a critical hub within the state,” comments Fairway CEO Greg Harbison. “Adding a business with the operational excellence and passionate commitment to exceptional customer service provides a home run for us as we grow our service companies in the Dallas metroplex. Founder Gary LaScalea and General Manager Darrel Nail share our values as well as people and customer-first culture. It was a natural fit.”

Gary LaScalea agrees, “Everything for us is about relationships, so our first concern was for our people – the women and men who made GroGreen and represent the quality of service we all believe in. I spent a considerable amount of time getting to know the Fairway team and discovered that they are zealous and totally exemplary in reflecting GroGreen’s journey and mission for the future.”

“We wanted to join a company that values their employees and has exceptional customer service as we do,” adds Darrel Nail. “After meeting Fairway, we realized right away, that they possess the same values and would be a great fit with our strategic plans for the future.”

GroGreen marks the fifteenth company to join Fairway since 2022 and the third in Texas.

About Fairway Since its founding in 1979, Fairway has been a market-leading provider of residential services, delivering dynamic growth by providing excellent customer service and creating an employer of choice culture for its team members. Now, today, the Fairway family of companies operates in more than 45 markets across the South and Eastern half of the country. As a leading platform in the industry, the company offers a full portfolio of exterior residential services including lawn care, pest control, horticultural services, and irrigation maintenance and repair. For more information, please visit fairwaylawns.com.