CEO
COO
CFO
Chief Growth Officer
CSO
CHRO
Head of Corporate Development
SVP Performance Marketing
Greg Harbison possesses a decades-long track record of dynamic business growth in lawn and landscape industries. Moreover, he is passionate about creating world-class experiences for customers and employees alike. Prior to joining Fairway in October 2022, Harbison was CEO of Sperber Landscape Companies. He started his career from the turf up as a lawn technician in the TruGreen Chemlawn management training program after graduating from Indiana University. Harbison advanced in his career to run high-growth multi-state operations and sales platforms. Outside of work, he enjoys time with family and an enthusiasm for performance cars.
Gary Obert brings over 20 years of leadership experience across publicly traded, privately owned, and private equity-backed companies – most recently as Chief Operating Officer of Horizon Group Holdings. He has a proven track record of driving operational efficiency, profitable growth, and successful M&A execution. Gary specializes in strategic planning, KPI performance, and team development, with expertise in transformation leadership, logistics, and P&L management. He holds a B.S. in Business Management from the University of Central Florida and an MBA from Rollins College.
Gary lives in West Chester, PA, with his wife and two children, and enjoys golf, running, and watching his kids play tennis, lacrosse, and ice hockey.
As the Chief Financial Officer at Fairway, Drew Dixon leads the company’s finance, procurement and technology functions. A seasoned CFO with private equity portfolio companies, Drew was most recently Chief Financial Officer at Geode Health, Pathway Vet Alliance, and Garretson Resolution Group. He was named 2012 CFO of the year in the Large Company category by the Triad Business Journal. He holds a Bachelor of Science degree in Accounting from Wake Forest University and is a Certified Public Accountant. He and his family reside in Winston-Salem, NC.
Touting a decades-long career in the green industry and an award-winning background in sales, Imtiaz Tootla serves as the Fairway Chief Sales Officer. Imtiaz came to Fairway through NexGreen where he co-founded the business and managed the Detroit area branch. He desired to bring the best practices he learned in sales and agronomics from his past experience while building a culture devoted to building a world-class customer experience. He and his wife call Detroit and Miami home.
As Chief Human Resources Officer (CHRO), Ron Friedman brings 30 years of HR leadership experience to Fairway having served in various industries and companies, including Coca Cola, Miller Coors, and Dean Foods. Most recently, Ron was the CHRO at Certified Group, a laboratory testing company. He also serves as Executive Advisor to the SHRM Executive Network for leading HR executives. An alumnus of the University of Pittsburgh, Ron and his family live in Dallas, Texas.
As Head of Corporate Development at Fairway, James Turner leads all aspects of mergers, acquisitions, and partnerships from sourcing to execution. He works closely with other members of the executive team and Morgan Stanley Capital Partners to drive value creation and set the company’s inorganic growth strategy. Before joining Fairway, James had an over 20-year career in finance with investment banking firms and leading corporate development and strategic initiatives for several financial-sponsor backed businesses. When he is not making deals, he enjoys time with his family in Chicago, IL.
As Senior Vice President of Performance Marketing, Anju Chellani leads Fairway’s customer acquisition strategy across all demand generation channels. She oversees a team of marketing technologists and digital experience experts who apply a data-driven approach to deliver a large volume of high-quality leads across Fairway’s portfolio of brands.
With extensive marketing leadership experience across home services, mortgage, real estate, and franchise-based businesses, Anju joined Fairway in September 2025. Outside of work, she is a proud mother of two and enjoys traveling and spending time with her family.