Fairway names Bill Hoke as new COO
Little Rock, AR February 10, 2023: Fairway, the exterior residential services leader, recently tapped Bill Hoke to serve as Chief Operating Officer over the rapidly expanding business. Hoke came to Fairway through the recent partnership with NexGreen, a green services company with operations in Ohio and Michigan.
Fairway CEO Greg Harbison states, “With a fundamental premise of ‘Take care of our people and they will take care of our customers’, Bill possesses the operational excellence and vision needed to serve our customers and field employees and deliver to them the best experience possible. I am thrilled to work with him as a pragmatic thought partner that will be a steady and progressive voice as we grow our company. “
Hoke’s green industry career started with TruGreen in 1983 after graduating from Michigan State University with degrees in Economics and Employee Relations. Over the next 28 years, he held of number of sales, operations and executive roles with TruGreen, including Branch, Region and Division Vice President. He co-founded NexGreen in 2013 growing it to a multi-million dollar green leader in the Midwest.
“The opportunity to leverage my experience building high-performing teams and profitable businesses at Fairway is very exciting,” states Hoke. “I look forward to continuing to serve our customers and creating an employer-of-choice culture for our teams as we integrate with and learn from all of our new partners.”
About Fairway Since its founding in 1979, Fairway has been a market-leading provider of residential services, delivering dynamic growth by providing excellent customer service and creating an employer of choice culture for its team members. Now, today, the Fairway family of companies operates in more than 40 markets across the Eastern half of the country. As a leading platform in the industry, the company offers a full portfolio of exterior residential services including lawn care, pest control, horticultural services, and irrigation maintenance and repair. For more information, please visit fairwaylawns.com.