Fairway Expands into Metro Atlanta

Plano, TX, June 10, 2025: Fairway, the exterior residential services leader continues its expansion into new markets with the latest addition of Simply Green to its brand portfolio.

“Adding a footprint in the Atlanta area is strategic to our growth strategy and complementary to our existing service areas,” says Greg Harbison, CEO of Fairway. “We are thrilled to bring such a high quality and growing business as Simply Green into the Fairway family of brands.”

Founded in 2004 by Don Smith, Simply Green is renowned for its unique emphasis on plant health, leveraging Plant Growth Regulators (PGRs), for optimal results and beautiful lawns. Their dedication to a customer-first culture not only fits well with the emphasis on customer excellence at Fairway but is demonstrated in their outstanding customer loyalty.

“We were very exclusive with the business we would join,” says Don Smith, founder of Simply Green. “We were impressed from the start with Fairway’s openness and mutual value to provide the best experience for customers and employees alike. We knew quickly we had found our new home.”

Greg Clendenin and The Clendenin Consulting Group served as the sole financial advisor to Simply Green.
Fairway continues to strengthen its position as the industry leader in exterior green services with the addition of Simply Green in Atlanta.

As seen in: 

• Lawn and Landscape
• Landscape Management
• Turf Magazine