Fairway announces Greg Harbison as new CEO

Little Rock, AR February 2, 2023: Fairway, the exterior residential services leader, recently announced that Greg Harbison will be leading the rapidly growing company as CEO. Harbison brings decades of residential and commercial exterior services experience, focused on creating world-class service for customers and delivering an employer-of-choice culture for team members. Most recently he was CEO of Sperber Landscape Companies.

“We are thrilled to gain a chief executive officer of Greg’s caliber and talent,” states Kyle DeMilt, former President of Fairway Lawns and current board member of Fairway. “He is the full package of skill, experience, customer-focus, and employee-care to grow Fairway into a national powerhouse in all our vertical industries. He has the right vision and growth mentality needed for the future of this business.”

Starting as a lawn technician in TruGreen Chemlawn’s management training program after graduating from Indiana University, Harbison advanced in his career to running a multi-state operation and sales platform while achieving dynamic growth. He states, “The significant growth opportunity at Fairway is exciting as we expand our geographic and vertical markets. Fairway shares my passion for customers and employees, making it a perfect marriage.”

Harbison plans significant organic and acquisitive growth in 2023 both geographically and in adjacent vertical markets such as pest control and irrigation. In addition, he is building an organizational structure that supports the growing business to deliver on his commitment to service excellence and dynamic professional growth opportunities for its people.

About Fairway Since its founding in 1979, Fairway has been a market-leading provider of residential services, delivering dynamic growth by providing excellent customer service and creating an employer of choice culture for its team members. Now, today, the Fairway family of companies operates in more than 40 markets across the Eastern half of the country. As a leading platform in the industry, the company offers a full portfolio of exterior residential services including lawn care, pest control, horticultural services, and irrigation maintenance and repair. For more information, please visit fairwaylawns.com.